Strategic Advisory for Technology Innovators
Turn technical innovation into commercial traction
Myridian Advisory helps technical startups, corporate venture teams and innovation leaders validate markets, secure pilot customers and build partnerships to accelerate growth.
The Path to Commercial Traction
The Myridian Approach
A framework built from years inside technical organizations, translating capability into commercial reality.
A framework built from years inside technical organizations, translating capability into commercial reality.
Structured Discovery
Understand the technology, the team, and where the real commercial opportunity lies, looking for what the market will actually pay for.
1
Structured Discovery
Understand the technology, the team, and where the real commercial opportunity lies, looking for what the market will actually pay for.
1
Structured Discovery
Understand the technology, the team, and where the real commercial opportunity lies, looking for what the market will actually pay for.
1
Pilot Partner Identification
Identify and engage the right early customers or partners: the ones who can validate the technology in a real-world setting and become reference cases.
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Pilot Partner Identification
Identify and engage the right early customers or partners: the ones who can validate the technology in a real-world setting and become reference cases.
2
Pilot Partner Identification
Identify and engage the right early customers or partners: the ones who can validate the technology in a real-world setting and become reference cases.
2
Commercial Translation
Turn technical capability into a repeatable and scalable commercial narrative: positioning, go-to-market structure, and the partnerships needed to scale from pilot to traction.
3
Commercial Translation
Turn technical capability into a repeatable and scalable commercial narrative: positioning, go-to-market structure, and the partnerships needed to scale from pilot to traction.
3
Commercial Translation
Turn technical capability into a repeatable and scalable commercial narrative: positioning, go-to-market structure, and the partnerships needed to scale from pilot to traction.
3
Ways to work together
Services
Services
Behind every strategic decision lies uncertainty. Reducing it takes real evidence, not more opinions, the kind that comes from testing assumptions directly against the market, then acting on what holds up. That's the work behind every engagement below.
Behind every strategic decision lies uncertainty. Reducing it takes real evidence, the kind that comes from testing assumptions directly against the market, then acting on what holds up. That's the work behind every engagement below.
Discovery & Validation
Pilot & Partnership Development
Interim Management
Commercial Strategy
Team & Capability Building
Discovery Sprint
Test commercial demand before investing significant time and resources. A focused, fixed-scope engagement to answer one question clearly before committing to something longer-term.
Discovery Sprint
Test commercial demand before investing significant time and resources. A focused, fixed-scope engagement to answer one question clearly before committing to something longer-term.
Discovery Sprint
Test commercial demand before investing significant time and resources. A focused, fixed-scope engagement to answer one question clearly before committing to something longer-term.
Fractional Commercial Leadership
Embedded commercial expertise for ventures building their first customers and partnerships. A part-time, ongoing lead who runs discovery, manages pilot relationships, and shapes go-to-market without the overhead of a full-time hire.
Fractional Commercial Leadership
Embedded commercial expertise for ventures building their first customers and partnerships. A part-time, ongoing lead who runs discovery, manages pilot relationships, and shapes go-to-market without the overhead of a full-time hire.
Fractional Commercial Leadership
Embedded commercial expertise for ventures building their first customers and partnerships. A part-time, ongoing lead who runs discovery, manages pilot relationships, and shapes go-to-market without the overhead of a full-time hire.
Strategic Advisory
Ongoing strategic support for founders and innovation teams navigating the pre-product-market-fit stage: a defined, time-boxed engagement rather than a one-off project.
Strategic Advisory
Ongoing strategic support for founders and innovation teams navigating the pre-product-market-fit stage: a defined, time-boxed engagement rather than a one-off project.
Strategic Advisory
Ongoing strategic support for founders and innovation teams navigating the pre-product-market-fit stage: a defined, time-boxed engagement rather than a one-off project.
Long-Term Partnership
For selected ventures where sustained collaboration creates long-term value. A hybrid engagement combining a base fee with equity, for ventures where deeper, sustained involvement makes sense and both sides benefit as the venture reaches commercial traction.
Long-Term Partnership
For selected ventures where sustained collaboration creates long-term value. A hybrid engagement combining a base fee with equity, for ventures where deeper, sustained involvement makes sense and both sides benefit as the venture reaches commercial traction.
Long-Term Partnership
For selected ventures where sustained collaboration creates long-term value. A hybrid engagement combining a base fee with equity, for ventures where deeper, sustained involvement makes sense and both sides benefit as the venture reaches commercial traction.
About me
From Idea to Market
I'm Myrna Staring, a technology commercialization specialist with a PhD in Geophysics, 16 filed patents, and 10+ years at the intersection of complex technology, business and people. I began my career turning theoretical geoscience concepts into working prototypes and market-ready products, then went on to build and lead innovation and venture teams within a large organization. I'm currently completing a Global Executive MBA (GEMBA) at Rotterdam School of Management. Myridian Advisory is where I now bring that experience to technical founders, corporate venture teams and innovation leaders navigating the pre-product-market-fit stage.
I'm Myrna Staring, a technology commercialization specialist with a PhD in Geophysics, 16 filed patents, and 10+ years at the intersection of complex technology, business and people. I began my career turning theoretical geoscience concepts into working prototypes and market-ready products, then went on to build and lead innovation and venture teams within a large organization. I'm currently completing a Global Executive MBA (GEMBA) at Rotterdam School of Management. Myridian Advisory is where I now bring that experience to technical founders, corporate venture teams and innovation leaders navigating the pre-product-market-fit stage.
I'm Myrna Staring, a technology commercialization specialist with a PhD in Geophysics, 16 filed patents, and 10+ years at the intersection of complex technology, business and people. I began my career turning theoretical geoscience concepts into working prototypes and market-ready products, then went on to build and lead innovation and venture teams within a large organization. I'm currently completing a Global Executive MBA (GEMBA) at Rotterdam School of Management. Myridian Advisory is where I now bring that experience to technical founders, corporate venture teams and innovation leaders navigating the pre-product-market-fit stage.
