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Strategic Advisory for Technology Innovators

Turn technical innovation into commercial traction

Myridian Advisory helps technical startups, corporate venture teams and innovation leaders validate markets, secure pilot customers and build partnerships to accelerate growth.

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Case studies

Case studies

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The Path to Commercial Traction

The Myridian Approach

A framework built from years inside technical organizations, translating capability into commercial reality.

Structured Discovery

Understand the technology, the team, and where the real commercial opportunity lies, looking for what the market will actually pay for.

1

Structured Discovery

Understand the technology, the team, and where the real commercial opportunity lies, looking for what the market will actually pay for.

1

Structured Discovery

Understand the technology, the team, and where the real commercial opportunity lies, looking for what the market will actually pay for.

1

Pilot Partner Identification

Identify and engage the right early customers or partners: the ones who can validate the technology in a real-world setting and become reference cases.

2

Pilot Partner Identification

Identify and engage the right early customers or partners: the ones who can validate the technology in a real-world setting and become reference cases.

2

Pilot Partner Identification

Identify and engage the right early customers or partners: the ones who can validate the technology in a real-world setting and become reference cases.

2

Commercial Translation

Turn technical capability into a repeatable and scalable commercial narrative: positioning, go-to-market structure, and the partnerships needed to scale from pilot to traction.

3

Commercial Translation

Turn technical capability into a repeatable and scalable commercial narrative: positioning, go-to-market structure, and the partnerships needed to scale from pilot to traction.

3

Commercial Translation

Turn technical capability into a repeatable and scalable commercial narrative: positioning, go-to-market structure, and the partnerships needed to scale from pilot to traction.

3

Ways to work together

Services

Behind every strategic decision lies uncertainty. Reducing it takes real evidence, not more opinions, the kind that comes from testing assumptions directly against the market, then acting on what holds up. That's the work behind every engagement below.

Discovery & Validation

Pilot & Partnership Development

Interim Management

Commercial Strategy

Team & Capability Building

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Discovery Sprint

Test commercial demand before investing significant time and resources. A focused, fixed-scope engagement to answer one question clearly before committing to something longer-term.

Discovery Sprint

Test commercial demand before investing significant time and resources. A focused, fixed-scope engagement to answer one question clearly before committing to something longer-term.

Discovery Sprint

Test commercial demand before investing significant time and resources. A focused, fixed-scope engagement to answer one question clearly before committing to something longer-term.

Fractional Commercial Leadership

Embedded commercial expertise for ventures building their first customers and partnerships. A part-time, ongoing lead who runs discovery, manages pilot relationships, and shapes go-to-market without the overhead of a full-time hire.

Fractional Commercial Leadership

Embedded commercial expertise for ventures building their first customers and partnerships. A part-time, ongoing lead who runs discovery, manages pilot relationships, and shapes go-to-market without the overhead of a full-time hire.

Fractional Commercial Leadership

Embedded commercial expertise for ventures building their first customers and partnerships. A part-time, ongoing lead who runs discovery, manages pilot relationships, and shapes go-to-market without the overhead of a full-time hire.

Strategic Advisory

Ongoing strategic support for founders and innovation teams navigating the pre-product-market-fit stage: a defined, time-boxed engagement rather than a one-off project.

Strategic Advisory

Ongoing strategic support for founders and innovation teams navigating the pre-product-market-fit stage: a defined, time-boxed engagement rather than a one-off project.

Strategic Advisory

Ongoing strategic support for founders and innovation teams navigating the pre-product-market-fit stage: a defined, time-boxed engagement rather than a one-off project.

Long-Term Partnership

For selected ventures where sustained collaboration creates long-term value. A hybrid engagement combining a base fee with equity, for ventures where deeper, sustained involvement makes sense and both sides benefit as the venture reaches commercial traction.

Long-Term Partnership

For selected ventures where sustained collaboration creates long-term value. A hybrid engagement combining a base fee with equity, for ventures where deeper, sustained involvement makes sense and both sides benefit as the venture reaches commercial traction.

Long-Term Partnership

For selected ventures where sustained collaboration creates long-term value. A hybrid engagement combining a base fee with equity, for ventures where deeper, sustained involvement makes sense and both sides benefit as the venture reaches commercial traction.

About me

From Idea to Market

I'm Myrna Staring, a technology commercialization specialist with a PhD in Geophysics, 16 filed patents, and 10+ years at the intersection of complex technology, business and people. I began my career turning theoretical geoscience concepts into working prototypes and market-ready products, then went on to build and lead innovation and venture teams within a large organization. I'm currently completing a Global Executive MBA (GEMBA) at Rotterdam School of Management. Myridian Advisory is where I now bring that experience to technical founders, corporate venture teams and innovation leaders navigating the pre-product-market-fit stage.

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